The demographics of the feature phone user are broken down in a new study released by Jumptap. As one might expect, the typical feature phone user tends to be older and come from a lower-income household.
When it comes to household income levels, fully 43% come from households with annual income levels of $20,000 or less. Less than 1 in 5 feature phone users have annual household incomes levels of $50,000 or higher.
The data also indicates that feature phone users are more heavily concentrated in the South than any other region, and skew slightly male (53%). Roughly three-quarters of feature phone users are customers of T-Mobile (42%) or Cricket (34%). Read the rest at MarketingCharts.
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