Consumers are using various devices to conduct retail shopping research, and are often crossing from one device to another to make purchases. A new study released by JiWire examines cross-device retail research and purchase behavior by device, with some interesting results. Among the highlights, consumers researching on laptops are the most likely to purchase on the same device, with only a minority of tablet and smartphone researchers doing so. In fact, respondents researching on a smartphone said they were more likely to finish purchases in-store than on any single device.
The study looks at research conducted not only on smartphones, tablets, and laptops, but also in-store, considering each as a research and purchasing source. Read the rest at MarketingCharts.
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