11% of online Americans have forwarded a link to a brand or product’s video to someone, according to the latest survey wave release from Ipsos Open Thinking Exchange. The survey, conducted in early March, tracked the proportion of respondents who had forwarded a link in the previous month to: an article about a brand or product (18% in the US); a brand’s or product’s website (16%); and a brand’s or product’s video (11%). In each case, women were more likely to have shared brand-related content than men. Read the rest at MarketingCharts.
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