Most marketers seem to be getting a better handle on social. The percentage that said lack of a social strategy had prevented them from moving beyond experimentation went down between 2011 and 2012, from 41.6% to 32.5%. Meanwhile, budget became the biggest hindrance to forward action on social, cited by 62.5% in 2012, up from 47.2% the previous year.
More than 60% of brands from the marquee retail and travel sectors worldwide participated in seven social sites or more, according to July 2013 data from L2 Think Tank, while just 5% confined themselves to three or fewer sites. Read the rest at eMarketer.
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