Among those who had a local TV news app, thus showing a strong interest in news from their community, the greatest percentage—36%—said they watched local news on TV seven or more times during the seven days prior to the survey. Slightly fewer, 32%, used their local TV news app as frequently. And 92% of those with a local TV news app used it at least once during that same one-week period. Read the rest at eMarketer.
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