As in much of the Middle East, Facebook is the top social network in the United Arab Emirates (UAE). According to GlobalWebIndex, 78% of internet users in the UAE accessed the site in Q1 2013. In addition, Facebook users grew nearly 10.4% between Q2 2012 and Q1 2013. Google+ and Twitter round off the top three social networks in the country.
The UAE’s population is more likely to be online than in any other country in the Middle East: 71% of the nation’s residents were online in December 2012, according to Ipsos MediaCT. As a result, a significant portion of the population is using social media; the Dubai School of Government found 40.6% of people in the UAE were accessing Facebook in June 2012. Only Israel ranked higher. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.