Email remains one of the most critical marketing channels—if not the most exciting. And as more consumers access on mobile, there is a growing imperative to make sure emails are smartphone- and tablet-optimized. However, that doesn’t mean marketers can forget about the desktop just yet.
In May 2013, research from marketing solutions provider Harland Clarke Digital found that consumers primarily in the US used the desktop to open 55.2% of business-to-consumer (B2C) and business-to-business (B2B) marketing emails. The smartphone took one-quarter of email opens. And when adding in the tablet, mobile’s share of exclusive email opens rose to nearly one-third. There was also some frequency of consumers accessing the same marketing email on two or more devices. Read the rest at eMarketer.
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