Age At Which Parents Give Their Child A Smart vs. Feature Phone [TABLE]

Table - Age At Which Parents Are Comfortable Giving Their Child A Smart Phone vs. A Feature Phone

Twenty-seven percent of parents began to feel comfortable with the idea of their child having a feature phone when the son or daughter was between 10 and 12 years old. By the time the child was 12 or 13 years old, 30% of parents thought having a feature phone was OK.

For smartphones, parents wanted their children to be slightly older before they got one of their own. Twenty-two percent thought ages 12 to 13 was when it became reasonable for their child to have a smartphone, and 27% thought 14 or 15 was acceptable. A steadfast one out of 10 parents of children ages 18 or younger said they would never feel comfortable with him or her having a smart phone. Read the rest at eMarketer.

The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.

Categories