In May 2013, Delivery Agent, which makes apps offering integration between TV shows and advertising, surveyed US consumers who had previously visited one of its TV network ecommerce sites. More than two-thirds of respondents said they were interested in using their TVs for shopping. Although this sample was predisposed to TV-inspired shopping, respondents’ enthusiasm suggests that there is significant potential for TV content creators and advertisers to drive immediate conversions. Read the rest at eMarketer.
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