In terms of the specific news sources consumers gravitated toward, FOX led the news channels, cited by 8% of respondents, followed by CNN at 7%. Local TV news beat out all other national networks as a preferred TV news source, at 4%. These percentages are not a reflection of actual viewer numbers but what people cite as their leading source of news.
A seemingly small 2% of polled consumers said their preferred news source was Facebook, Twitter or other social media sites; however, that was still greater than the percentage of respondents who cited many of the major TV networks or specific print publications.
Overall, radio was 3 percentage points behind print, preferred by 6% in total. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.