The top-level social login landscape in Q2 was unchanged from the prior quarter,finds Janrain in newly-released data. While it’s an unremarkable result, it does mean that Facebook put an end to aslide that had lasted a couple of consecutive quarters and seen its share of logins drop from 54% to 46%. Google was once again the second option in Q2 among online users who opted to use a social network identity to speed up registration on sites across the web, capturing 34% share of logins.
Twitter (6% share) remained behind Yahoo (7%) for the third spot, and was tied with the aggregate of all other platforms, including LinkedIn. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.