Social media-inspired purchases often occur on mobile devices, according to survey results from Vision Critical. The study looked at Facebook, Twitter and Pinterest users who had made an online purchase after sharing or favoriting an item (social media “purchasers”), asking them if any of their social media-inspired purchases were ever made on a mobile device (i.e. smartphone, tablet). Twitter purchasers proved most likely to have done so: 35% said they used a mobile to make all of their purchases.
With another 46% saying “most” or “some” of their socially-inspired purchases were made using a mobile device, that leaves just 1 in 5 saying none of those purchases were made using a mobile.
The responses from Pinterest and Facebook users were rather different. Among Pinterest purchasers, 19% reported that all of their social-inspired purchases were made using a mobile device, and another 43% said “most” or “some” of them were. Among Facebook purchasers those figures were 17% and 40%, respectively. Read the rest at MarketingCharts.
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