As online TV viewing rises and the digital TV broadcast standard has improved broadcast TV quality, more households are opting for broadcast-only TV, rather than pay TV services. Research company GfK surveyed US households with TVs and found that in 2013, 19.3% of respondents had broadcast TV only and did not subscribe to any pay TV service. That’s a 37.9% increase from 2010 when only 14% of households shunned pay TV services and relied solely on broadcast TV. Read the rest at eMarketer.
Posted in Consumer Behavior, Video Marketing
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