Ascend2 and Research Underwriters in June 2013 surveyed business-to-business (B2B) and business-to-consumer (B2C) marketers worldwide to understand the nuances of how marketers are achieving their email objectives. The greatest percentage of marketers still felt challenged to create relevant and compelling content that will really draw in recipients. This ranked as the No. 1 challenge among B2B and B2C respondents to achieving their marketing objectives, but it was also considered the most effective tactic, cited by 71% of B2B marketers and 65% of B2C marketers. If marketers can create strong content, they believe it really does work at converting consumers. Read the rest at eMarketer.
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