GSMA, a group representing mobile operators around the world, predicted that last year’s global shipments of cars with embedded technology reached 5.44 million, and by 2018 that number will grow to 35.94 million. Smartphone systems, in which car manufacturers create mobile technology such as apps for drivers to use, will also remain popular. Shipments of cars with these features will grow from 1.94 million in 2012 to 20.98 million by the end of the forecast period, according to GSMA. Read the rest at eMarketer.
Posted in International, Mobile Marketing
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