Some Millennials are accessing TV content solely via broadband, and the majority of those don’t have any plans to return to pay-TV, reports pivot in a recent study [PDF] conducted by Beagle Insight and Miner & Co. Studio. The researchers set out to spotlight the 18-34-year-old market for TV content, segmenting respondents into distinct groups depending on their method of consuming TV content and future inclinations. Read the rest at MarketingCharts.
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