Deal-centric consumers will always be a consideration for restaurant marketers. According to a survey from AYTM Market Research, 38.2% of US internet users subscribed to at least one daily deal in March 2013, down from 45.3% in September 2011. But sign-ups don’t equal conversions, of course; the majority of respondents rarely purchased the deals arriving in their email inbox. But roughly one-third cited making regular purchases. Read the rest at eMarketer.
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