The Middle East and Africa will have the fastest gains in new users this year, followed by Asia-Pacific. Internet usage is expanding in both regions and is driving rising social network usage.
Through 2015, the more advanced social network markets of North America, Western Europe and Central and Eastern Europe will have the highest penetration rates worldwide. Beginning in 2016, Latin America will pass Western Europe in social network user penetration. Throughout the forecast period, Asia-Pacific’s and the Middle East and Africa’s penetration rates will be lower than the global figure. Read the rest at eMarketer.
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