As hotel research goes, so goes travel research in general. Adobe’s “Best of the Benchmark” study from January 2013 looked at the percentage of internet traffic to US websites coming from mobile devices across various industries, and found that travelers were inclined to utilize tablets more than consumers of any other product. Travel not only had the highest percentage of internet traffic coming from tablets at 11.2%, but it was also the only industry studied that actually saw more tablet traffic than smartphone traffic. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.