With tablet and smartphone usage increasing, consumer behaviors on each device are becoming more distinct. Tablet browsing is much more like PC usage than smartphone research, the latter of which tends to occur in last-minute, on-the-go situations. It shows in hotel research: According to the Adobe study, tablet users spent much more time on hotel websites, viewing an average of 4.9 pages per visit in Q4 2012, approximately the same as PC users. That’s compared with hotel researchers on mobile phones who viewed an average of 3.4 pages per visit. Read the rest at eMarketer.
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