Investments in mobile ads are also growing quickly as US marketers in the auto industry seek out consumers researching vehicle purchases on tablets and smartphones. In October 2012, J.D. Power and Associates reported that the percentage of in-market shoppers who visited an automotive website from their smartphone increased from 17% in 2010 to 31% in 2012. Read the rest at eMarketer.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.