Worlwide mobile payment transactions are on the rise, reports Adyen in its inaugural Adyen Global Mobile Payments Index. Among the findings, Europe sports the world’s largest percentage of transactions made using a mobile device, at 15.3%, followed by Asia (12.4%) and North America (11.2%). Globally, the study reveals that the iPad is the leading device, at 6.6% of total worldwide transactions as of April 2013, up from 3.6% in June 2012. The iPhone is next at 4.4% of total transactions, up from 3.1%.
Android phones accounted for 2% of transactions (up from 1.1%), while Android tablets accounted for 0.7% (up from 0.3%). All told, the percentage of transactions made using a mobile device stood at roughly 13.8% in April, a significant increase from 8.2% in June 2012. Read the rest at MarketingCharts.
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