According to Maritz Loyalty Marketing’s December 2012 survey, US internet users on average participated in 7.4 loyalty programs last year. And among respondents who’d enrolled in at least one loyalty program during the previous year, retail programs saw the highest participation levels, with the average consumer using 1.7 retail programs. Credit cards and airlines ranked as the second and third most popular industries for loyalty programs, respectively, with consumers participating in slightly more than one of these programs in each category on average. Read the rest at eMarketer.
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