Mobile devices have put TV content literally into the hands of consumers, but that availability has not encouraged use, according to data from the Council for Research Excellence. The research organization surveyed broadband internet users in the US who watched at least five hours of TV per week, finding that only 2% of total TV viewership occurred on a tablet or smartphone.
Even among the subset of respondents who watched TV on a smart mobile device, tablets and smartphones combined accounted for just 7% of total viewing hours. Read the rest at eMarketer.
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