The Council for Research Excellence has taken a look at mobile video viewing via a large survey of Americans aged 15-64 who have broadband internet access at home and watch at least 5 hours of TV per week. The study divides the respondent sample into 3 groups: those without mobile devices; those with them, but who do not watch TV on their devices; and those who own mobiles and watch TV on them. Among the findings of the study [PDF], just 2% of all TV hours logged were on tablets (1%) or smartphones (1%).
Examining how TV hours were divvied up (based on a 7-day journaling of TV viewing occasions by device), the researchers show that TV remains the primary device for watching, well, TV. At 89% of total hours, the TV stood tall above the computer (8%) and mobile devices (2%). In fact, even when limiting the analysis to the mobile TV viewing group, TV was dominant with 84% of logged hours, compared to 9% on a computer, 4% on a tablet, and 3% on a smartphone. Read the rest at MarketingCharts.
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