A recent study from Convergence Consulting Group detailed the rise in cord-cutting, showing that TV subscribers are being added at a far slower rate than lost. According to a more recent report from Leichtman Research Group (LRG), the top multi-channel video providers, who represent about 94% of the market, posted their first overall subscriber loss over a four-quarter period (between Q2 2012 and Q1 2013). Cable companies were the hardest hit, with a net loss of 1.6 million subscriptions, slightly higher than their net loss (~1.5 million) the previous year.
At the end of Q1 2013, these top cable companies accounted for roughly 51 million subscribers, meaning that their net loss represented almost 3% of their subscriber base. Read the rest at MarketingCharts.
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