A recent survey from Kentico Software revealed that many smart phone and tablet owners won’t return to websites not optimized for their devices. New data from TheFind shows another side to this problem. The survey of tablet owners found that among those who say their tablet is not their preferred device for shopping online, a leading 40% said that’s because they feel retailers’ tablet applications and sites don’t offer the same experience as their standard websites. The next most common answer? That the checkout process isn’t always optimized on tablet devices, cited by 35%.
Problems with optimized sites and experiences were more commonly cited than beliefs that product pictures are too small (29%) or concerns about entering payment information (28%).
Overall, lack of optimization of retailer websites and apps counts as the biggest pet peeve for 49% of tablet shoppers. Read the rest at MarketingCharts.
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