More CEOs are taking to social media, according to [PDF] a new survey from Weber Shandwick. Executives from around the world surveyed about their CEOs’ social media usage forecast a 50% increase in CEO participation in social media over the next 5 years, from 42% to 63%. Those executives who have a “social CEO” report feeling inspired (52%), technologically advanced (46%) and proud (41%) as a result, and are more likely than other executives to describe their leaders as forward-looking, effective, and good communicators.
Executives also feel there are a range of external benefits to having a social CEO, with reputation a key factor. Indeed, asked the benefits of their CEO’s participation in social media, 78% said that it has a positive impact on reputation, the second-leading answer behind social being a good way of sharing news and information about the company (80%). Read the rest at MarketingCharts.
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