Americans spend about an hour each day on their smartphones (58 minutes to be exact), per data released by Experian Marketing Services’ Simmons Connect. But peel beyond that top layer of data and some interesting gaps emerge. Namely, the way in which iPhone and Android smartphone users interact with their devices is quite different, and that begins with the amount of time they spend with them. On average, iPhone users spend 1 hour and 15 minutes per day with their devices, a full 26 minutes (53%) more than the average Android user (49 minutes).
Breaking down the top activities by share of time spent, the data shows that Android users spend more of their time talking (28% vs. 22%) and visiting websites (16% vs. 12%), but less time texting (16% vs. 22%) and emailing (8% vs. 10%). The two groups spend proportionately the same time gaming (8%) and social networking (16%). Read the rest at MarketingCharts.
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