Business-to-business (B2B) media and information industry revenues reached $25.5 billion in 2012, representing 3.4% growth from $24.7 billion in 2011, details the Association of Business Media (ABM) in its latest Business Information Network Report. The industry posted slightly higher revenues in the second half of the year ($13.1 billion) than the first ($12.4 billion), as growth stood at 1.3% overall when adjusted for inflation. While inflation-adjusted revenues have grown for at least a couple of years now, they still haven’t recovered to 2008′s high of $28.7 billion.
Looking at revenue streams in 2012 versus 2008, the report demonstrates that one things hasn’t changed over the years: trade shows remain the largest revenue contributor, at 46% share. Last year, print accounted for 29% of revenues, down from 37% in 2008, with digital (16% vs. 9%) and data (business information: 9% vs. 6%) growing to offset print’s decline. Read the rest at MarketingCharts.
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