Online teens’ use of social networking sites appears to have leveled out, but more are turning to Twitter, according to [PDF] results from a survey conducted by the Pew Research Center’s Internet & American Life Project. In 2012, 81% of online teens (aged 12-17) surveyed reported using a social networking sites, relatively flat from 80% a year earlier. But, the proportion of teens who reported using Twitter jumped from 16% to 24% in that time span, growing to outpace adoption by adults (16% in 2012). The researchers note that not all teens think of Twitter as a social networking site, though: there is a small subset of respondents who say they do not use social networking sites, but do use Twitter.
Looking at the demographics of teen Twitter users (where “teen” here and throughout this article refers to “teen internet users”), the study reveals that girls are far more likely than boys to be using the platform (31% vs. 19%), with girls aged 14-17 the most active segment (39%). Black teens are also far more likely to be using Twitter than white or Hispanic teens (39% vs. 23% and 19%, respectively). In an earlier study, Pew noted that on the whole, black adults are 63% more likely than the average adult to report using Twitter (26% vs. 16%). Read the rest at MarketingCharts.
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