Ziff Davis found 49% of companies polled worldwide had enacted a data management strategy as of fall 2012. And according to a survey from IT staffing service Robert Half Technology, just 23% of US chief information officers (CIOs) said they were collecting customer data such as demographic information or buying habits. Of that small percentage, less than half (46%) reported having the resources or systems to analyze the information they gathered. Read the rest at eMarketer.
Posted in Consumer Behavior, Marketing Analytics
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