Executives at large companies (more than $500 million in revenues) who rate themselves highly in terms of their capability to use data analytics, deploy applications, and operate APIs are more likely than those who rate themselves poorly in those capabilities to have confidence in their future competitive position, according to [PDF] results from an Apigee Institute survey. These top digital performers also are more likely to report having outperformed their competitors in the past year across a range of factors, such as bringing new products to market and customer satisfaction.
While correlation between digital capability and past and anticipated success certainly doesn’t mean there’s a causation, the researchers believe that “these findings warrant an urgent call to action.” Read the rest at MarketingCharts.
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