Data specifically identifying internet users who have traveled in the past year shows high digital researcher and booker penetration levels across all travel categories. In their May 2012 “Consumer Barometer” survey, Google, Interactive Advertising Bureau (IAB) Europe and TNS Infratest found that 81% of US internet users who had booked travel in the past 12 months had researched their trips online, while 74% of respondents had booked online. Read the rest at eMarketer.
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