As was the case with the general Twitter usage figures discussed earlier, teen girls who are social media users are much more likely than boys to maintain an account on Twitter (31% vs. 21%) and older teens ages 14-17 are more likely than younger teens to have a Twitter account (31% vs. 13%). Among older teen girls who are social media users, 37% have Twitter profiles. A similar pattern emerges among those who use Twitter most often; older teens are more likely than younger teens to say Twitter is their primary social media account (9% vs. 2%). Read the rest at Pew Internet and American Life Project.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.