US retail e-commerce spending grew by 13% year-over-year to reach $50.2 billion, estimates comScore in newly-released data. That makes Q1 only the second quarter to exceed the $50 billion threshold, after Q4 ended with an estimated $56.8 billion in spending. While the 13% rise in Q1 represented the 14th consecutive quarter of growth and 10th consecutive quarter of double-digit increases, it was slightly below 2012′s growth rate of 15%. But, e-commerce spending accounted for 10.6% of discretionary spending in Q1, its highest share yet.
The data also reveals that some categories had particularly strong quarters: digital content and subscriptions; apparel and accessories; sport and fitness; consumer electronics; and consumer packaged goods each saw at least a 20% rise in spending from a year earlier. Read the rest at MarketingCharts.
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