Consumers find some uses of personal information for loyalty programs to be “cool and exciting” (such as personalized discounts based on purchasing habits), but others exceed privacy boundaries and are simply “creepy and weird,” according to a Maritz Loyalty Marketing study. The most invasive practice, cited by 52% of the study’s respondents, is allowing programs to review their Facebook friends’ status updates and photos to determine if they are eligible for rewards or special benefits based on shared interests. Read the rest at MarketingCharts.
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