Companies can stand to reap rewards from creating emotional connections with consumers, and it seems that radio benefits in its own way from emotional triggers. According to a Jacobs Media survey of more than 78,000 radio listeners in the US and Canada, 40% said a main reason for listening to AM/FM radio is to get in a better mood, with another 40% citing this as an important reason. Additionally, about 7 in 10 say that wanting to escape from the pressures of an everyday life is an important or main reason to listen, and about 8 in 10 listen because radio keeps them company.
Overall, the most common main reason given by respondents for listening to AM/FM radio was to hear their favorite songs (53.7%), while 41% say that liking to work with the radio on is a primary reason for listening. Read the rest at MarketingCharts.
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