Social networks continue to take the greatest share of web users’ online time. In fact, social further grew its lead over other internet activities last year; US consumers spent an average of 37 minutes daily on social networks in 2012. Email was the next most time-consuming digital activity, at an average of 33 minutes per day.
Online video was the only digital activity to gain as many minutes as social, increasing from 17 minutes in 2011 to 24 minutes in 2012; a proliferation of digital TV and movie content can be largely credited with this growth, along with the wider availability of cord-cutting options. Read the rest at eMarketer.
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