Expansion of (and success with) the metasearch model has led to major shakeups in the marketplace within the past six months. Priceline Corporation acquired Kayak in November 2012, and soon after, Expedia, Inc. moved to acquire European metasearch leader Trivago.
Online travel agencies like Priceline and Expedia have a vested interest in metasearch, as 6% of US traffic comes to them from these types of sites, according to December 2012 data from PhoCusWright and Experian Hitwise. Read the rest at eMarketer.
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