31% of search marketers believe that social sharing of content will be a much more important means to improve rank this year than last, and another 49% believe it will be more important, according to results from the BrightEdge “2013 Search Marketer Survey”. None of the respondents believe social signals will decrease in importance – instead they recognize that understanding the correlation between social sharing of their pages and rank for these pages will only increase in importance, with 80% seeing this as either much more (33%) or more (47%) important this year.
A study released last year by Searchmetrics found that within the US, among 22 ranking factors identified, social signals accounted for 5 of the 6 most highly correlated with Google search results. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.