Nearly six in 10 from the banking sector thought that Big Data was simply a fashionable term for the data analysis the company was already doing, while three in 10 from the insurance sector felt the same. Still, 90% of respondents from both sectors thought that the adept use of Big Data would help financial services companies succeed in the future. For operators in the complex financial services sector, it seems that parsed data about business and customers can provide a competitive advantage. Read the rest at eMarketer.
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