eMarketer’s US retail ecommerce model forecasts key metrics from both a supply and demand perspective. To produce the online sales forecast, eMarketer uses the latest historical retail ecommerce sales estimates from the US Department of Commerce (DOC) as a benchmark. Macroeconomic trends, data and analysis from ecommerce experts who have visibility into retailers’ online sales results, and surveys of consumer shopping behavior and attitudes all inform eMarketer’s ecommerce sales forecast. Read the rest at eMarketer.
Posted in eCommerce
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.