Increased spending comes as smart phones and tablets have become commonplace devices for shopping and buying online. In 2013, 79.4 million US consumers, amounting to 51% of digital buyers, will purchase online using a mobile device. By 2017, 77.1% of digital buyers in the US will use a mobile device to make at least one online purchase.
Tablet users have the greater presence among digital buyers. Having a tablet almost guarantees that the person uses it for eCommerce. By 2017, 78% of US tablet users will make purchases via the device. Furthermore, 69.6% of digital buyers in the US will be tablet buyers, while 49.9% will be smart phone buyers. Read the rest at eMarketer.
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