Marketing budget conditions improved again this month, details Warc [PDF] in its latest Global Marketing Index. The budget component of the index improved to a reading of 52.9 this month from 52.4 in February, representing the 4th consecutive month above the threshold reading of 50, and the 6th consecutive month of improving sentiment. (A score above 50 indicates a generally improving environment, while a score below 50 indicates a generally declining environment.)
Still, there may be seasonal element in play: looking back over the past 18 months or so of data shows that budget sentiment hit a low of 43.9 in November 2011, before rising steadily to a peak of 53.7 in April 2012. In the past 6 months, the same pattern is apparent: budget sentiment hit a 2012 low of 46 in November, before rising each month to the current 52.9. Read the rest at MarketingCharts.
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