Men appear to be more interested in using their mobile phones than women, according to data released by Kantar Media. In the US, 15.9% of men reported being interested in using their phone to make purchases, compared to 13.3% of women. In the UK, the gap is similar (12% vs. 10.3%), while it’s narrower in Australia (9.5% vs. 9.2%) and wider in Germany (5% vs. 1.9%). A separate study released by Jumio indicates that American men are also more likely to conduct financial activities on their devices than women.
In particular, men are more likely to say they use mobile bill pay (36% vs. 28%) and mobile banking (51% vs. 46%). 64% of men also plan to use their smartphone or tablet more in the future to conduct activities such as banking, paying bills, and service management, compared to 55% of women. Read the rest at MarketingCharts.
The e-Strategy Academy covers all aspects of digital marketing including search optimization & marketing, email marketing, social media marketing, video marketing, mobile marketing & public relations.