Of those who have watched TV on their own schedule, Harris reported that 62% watched multiple episodes of a TV show in succession, also known as “binge-viewing.” Younger consumers were more likely to watch multiple episodes in a row than their older counterparts—78% of 18- to 29-year-olds binge-viewed and so did 73% of 30- to 39-year-olds, compared with 58% of 40- to 54-year-olds. Read the rest at eMarketer.
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