An August 2012 Content Marketing Institute (CMI) and MarketingProfs survey, sponsored by online video platform Brightcove, found that more than nine out of 10 B2B marketers in North America used content marketing. CMI is a consultancy that walks marketers through the process of content marketing. Read the rest at eMarketer.
http://www.emarketer.com/Article/Driving-Engagement-B2B-Marketers-Put-Premium-on-Content/1009790
Posted in B2B Marketing, Content Marketing
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