For media usage, TV is still the medium that matters most for seniors, far more so than for younger generations.
In Q4 2012, seniors averaged 220 hours and 55 minutes per month watching traditional TV, according to Nielsen. That was nearly twice as high as the figure for 18- to 24-year-olds and well above the 156 hours and 24 minutes average for the total population ages 2 and older. Read the rest at eMarketer.
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