When browsing, the majority of moms surveyed, 60%, reported that retailer apps were the most popular mobile apps to help them make purchase decisions. The findings suggest that retailers who resist designing an app, or who have not invested heavily in one, are likely to see themselves at a major competitive disadvantage.
Also noteworthy, nearly half of moms said they used social networking apps when deciding what to purchase, a reminder of the important role social plays in most moms’ lives and its increasing entwinement with mobile access. Read the rest at eMarketing.
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